Hand-to-hand flyer distribution, also known as face-to-face flyer distribution, involves physically handing out flyers or promotional materials directly to individuals in public places or events. Here’s a detailed overview of this marketing method which we do at Letterbox Distribution Adelaide.
Process and Execution of Hand to Hand flyer Distribution – Letterbox Distribution Adelaide
1. Selection of Location: Flyer Distributors choose high-traffic areas or venues where the target audience is likely to be present. This could include busy streets, shopping malls, events, concerts, trade shows, etc.
2. Engagement: Flyer Distributors actively engage with people passing by, offering them flyers and briefly explaining the content or promotion. This personal interaction can help capture immediate attention.
3. Flyer Distribution Teams: Teams of Flyer distributors are typically employed for large-scale campaigns. They are briefed on the key messages and objectives of the flyer to effectively communicate with recipients.
4. Timing: Timing is crucial to ensure maximum exposure and engagement. Events or locations are chosen based on when the target audience is most likely to be present.
5. Branding: Flyer Distributors often wear branded attire or carry branded materials (e.g., T-shirts, caps) to reinforce the brand identity and legitimacy of the promotion.